Collabio is a game for Facebook that incorporates creating social tags for people. The idea of tagging is for a user community to create tags that describe information. Social tagging is creating tags that describe a person such as their interests, affiliations, hobbies, and personality. In order to encourage tag creation they incorporated the tagging into a game. They also hypothesized that the social implications would deter people from posting inaccurate and offensive tags. In their study they let the game run live as a Facebook app and logged all the interactions. In their study they found that users of the system had an average of 9 tags for themselves and no incorrect tags were created.
Thoughts
Tagging is a useful thing but I think it is silly to put tags on a Facebook page. Someone Facebook page is already tagged many different ways by the user themselves, isn't that the purpose of the site. Using a game to accomplish the goal was a good idea and proved once again that games can serve a useful purpose.
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